Family law marketing, built for divorce and custody clients.

Two paths and we usually run both. First, a structured initials-and-case-type review (for example, 'M.K., contested divorce in Bergen County, resolved in nine months'). Most state bars allow this format with a standard disclaimer. Second, a review request that fires only after the matter has fully resolved, never during the case, so the client is past the moment when they associate your firm with the most painful weeks of their life. Both paths produce slower review velocity than restaurants or dentists, but the reviews that do come in are usable on the profile, durable, and trusted. We supply the request templates, the disclaimer language for your state, and the workflow.

Yes for the first four. Maybe for the fifth and beyond. The test is simple: does the page get enough monthly search volume in your geography to justify the writing and the maintenance? Divorce, child custody, spousal support, and adoption almost always pass that test. Prenups and post-nuptial agreements pass it in higher-income metros and fail it in smaller markets. High-net-worth divorce gets its own page once the firm is targeting that segment specifically and has the case results to back the page up. Building the foundation pages first and adding niche pages once the foundation ranks is the order we usually recommend.

A separate page on the website, linked from the main custody page. Cross-state custody (governed by the UCCJEA in the US) and international custody (the Hague Convention) are different searches by different searchers. A parent in Texas dealing with a California order searches 'interstate custody attorney' or 'UCCJEA lawyer,' not 'custody lawyer.' The traffic is smaller than the main custody page but the per-case value is higher and the competition is thinner. We see family firms outrank larger firms on these queries with one well-written page.

In the US, California, Florida, New York, and Texas have the most prescriptive rules on what you can say about case results, what disclaimers must appear with any testimonial, and how you may describe outcomes. California's rule on case results is the strictest of the four. Outside the US, the UK's SRA has specific rules for solicitors handling family work, and the Canadian provincial law societies vary by province. We map your jurisdiction's rules in week one and build the review and case-result content inside those rules from the start. No claim about an outcome goes on the page without the disclaimer language your bar expects.

Two reasons. First, referrals do not scale and they tend to come from the same handful of sources, which means a single source drying up takes a serious bite out of the practice. SEO builds an independent intake channel that keeps producing once the work is done. Second, even referred clients search the firm before they call. A potential client who is referred to you by a friend will Google your firm name plus a query like 'divorce attorney Bergen County reviews' before they reach out. If the SERP for that query is empty or shows a thin profile, the referral conversion rate drops. SEO supports referrals, it does not replace them.