Law firm marketing, built around local search.

Yes, and the rules are usually less restrictive than firms think. In the US, every state bar allows lawyer reviews with appropriate disclosure language. The four strictest jurisdictions are California, Florida, New York, and Texas, and we have the disclaimer language for each. Outside the US, the UK's SRA, Canadian provincial law societies, Australian state bars, and India's Bar Council all permit some form of reputation marketing with their own disclosure rules. What changes from one jurisdiction to the next is the exact wording you must include with case results, the form review requests can take, whether you may offer any incentive (most jurisdictions say no), and what you can write in response to a negative review without breaching client confidentiality. We map your jurisdiction's rules in week one, before any campaign launches.

No, with one exception. The right structure for a multi-attorney firm is one Business Profile for the firm at each physical office. Attorneys appear as team members on the website, with individual bio pages marked up with Person schema. Reviews stay consolidated on the firm's profile, where they compound into ranking weight. The one exception is when an attorney runs a genuinely separate practice from a separate office with separate clients. In that case the separate profile is legitimate. Creating four profiles for four attorneys sharing a single conference room splits reviews, confuses Google, and tanks all four profiles in the rankings.

In most jurisdictions yes, and it is a strong differentiator if you do it right. The variation is in the disclaimer language. Most US states require something close to 'past results do not guarantee future outcomes' on the same page as any case result. California, Florida, and New York have additional specific wording requirements. The UK's SRA and Australia's regulators each have their own rules. We supply the disclaimer template for your jurisdiction and the structure for presenting case results (anonymized where the file requires it) in a way that ranks and stays compliant.

One website, three location pages. Three Business Profiles, one per physical office. The website needs location-specific landing pages that signal to Google which jurisdiction each page belongs to: named city, state-specific phrasing, location-specific schema. Trying to cover three states with one generic 'we serve everywhere' page rarely ranks in any of them, because Google's local algorithm wants a primary jurisdiction per page. For firms operating across countries (a US firm with a UK office, for example), the same logic applies but with separate vocabulary (lawyer vs solicitor) and separate URL paths.

No. The right plan runs SEO and Google Ads in parallel for the first six to nine months, then reduces ad spend gradually as organic clicks for the same keywords start arriving for free. Cutting ads before organic ranks costs you cases, and the kind of case a firm misses during a 60-day gap can be worth more than a year of marketing budget. The investment case for SEO is not 'spend less,' it is 'build an asset that keeps paying once you stop spending.' Both can be true together.

No agency can guarantee a specific ranking position, and Google's terms forbid agencies from doing so. What we will tell you is the timeline shape we normally see on a fresh law firm campaign: the first measurable movement on long-tail and named-practice queries inside 60 to 90 days, top-three placement on the main commercial terms typically inside six to nine months, and head-term ranking ('law firm seo,' 'personal injury attorney') taking longer and depending on the backlink work that runs in parallel. What we commit to is a 90-day proof window: if there is no measurable visibility improvement against the baseline we agreed at the start, you do not pay for a fourth month. The senior strategist on your account is Shubham Kakkad, a Google Local Search Bronze Product Expert, the volunteer credential Google awards for verified contributions to the GBP community.